Yamaha - The IntelliGent Choice For Retail Sound
Piazza Italia has nearly 200 stores across Europe, Asia and Africa. The company has now opened IntelliGent Store outlets in Aprilia (Rome), Afragola (Naples), Crotone (Calabria region), Beinasco (Turin) and Udine (Friuli region), with more scheduled to follow. The stores needed a high impedance audio system to distribute ‘disco style’ sound, but work seamlessly with a voice evacuation system, be easily controlled by non-technical personnel and fit within the development budget.
“Systems integrator AVL srl agreed that a Yamaha system would be the best solution. So I prepared a demonstration Piazza Italia’s technical team at AVL’s offices and they were immediately convinced,” says Wouter ‘Tony’ Verkuijl of Yamaha Music Europe’s Italy branch.
The solution that Tony specified for each IntelliGent Store features an MTX3 matrix mixer, with XMV series amplifiers driving up to 12 VXS10ST subwoofers for the club-style music, each powered by one amplifier channel at 200W, 100V line. A dedicated remote server routes the music to the MTX3, with local feeds coming from cashier microphones and a wireless paging system carried by each store manager.
Music is distributed to both the VXS10ST subs and the voice evacuation loudspeakers, which deliver the mid-highs. If an announcement is broadcast, the MTX3 automatically mutes the subs and reduces the music volume in the other loudspeakers by 30dB. If the evacuation system is activated, music to all loudspeakers is muted.
An important function of the MTX3 control is that different volume levels for the music are applied, making the environment both as appealing and as comfortable as possible for different types of shopper. At weekends the system runs at full power, but on weekdays it runs at half power and a quarter power at lunchtimes. From 21h00-09h00 every night the MTX3 mutes the outputs and the XMV amplifiers are in standby mode. When the store opens each morning, the MTX3 opens its output channels and wakes the amplifiers.
All of this is pre-programmed to happen automatically, using the MTX3’s internal scheduler, but the store manager can override the settings at any time via a DCP1V4S wall mounted controller. On and Off switches are provided for the music, with the volume also able to be overridden via the DCP1V4S rotary controller.
MTX Series matrix processors are equipped with flexible processing functions that are essential to a wide variety of applications.
The VXS Series lineup features two full-range models and two subwoofers, allowing you to choose the optimal model for a particular application and, if necessary, combine it with a subwoofer for venues that require a stronger bottom end.