Keyboard Fair 2015

In conjunction with nationwide mid-year sale campaign, a promotion was held in The Gardens Mall, from 10 to 14 June 2015, located at Mid Valley City; a premium 6-level shopping haven where top international brands reside.

Electone, Acoustic & Digital Pianos were displayed with Silent series and Disklavier prominently highlighted as part of our effort to promote these artistry products. Many shoppers were seen visibly captivated by the performances by our Yamaha Music School students & demonstrators.

Event was publicized through Yamaha Music (Malaysia) Sdn Bhd website, Facebook, newspapers, posters, leaflets, SMS blast, banner and digital board. Total 45 units were sold in the 5 days event. We trust this collaborative effort between Yamaha Music (Malaysia) Sdn Bhd and her retailers would continue to enhance our Yamaha branding and product exposure.